Emerson Students work with JamSpot on Marketing Program

This past Spring, a group of Emer­son Col­lege stu­dents worked on a spe­cial project devel­op­ing mar­ket­ing and adver­tis­ing pro­grams for JamSpot. The project, which was devel­oped by  Emer­son Mar­ket­ing Com­mu­ni­ca­tions Pro­fes­sor Lau­rie Raveis as part of her Con­sumer Behav­ior Class, pro­vid­ed stu­dents with a real-world oppor­tu­ni­ty to ana­lyze and devel­op solu­tions for some of the mar­ket­ing chal­lenges faced by a small busi­ness in the cre­ative enter­tain­ment indus­try.

The class was bro­ken into groups accord­ing to cus­tomer seg­ments (kids, teens, pro­fes­sion­al and ama­teur musi­cians, etc. ), and each group was respon­si­ble for pro­duc­ing an oppor­tu­ni­ty analy­sis and mar­ket­ing mate­ri­als for their seg­ment. Each group then pre­sent­ed their final reports to JamSpot CEO John Maz­zone.

Com­ment­ing on the pre­sen­ta­tions, Maz­zone said “I was blown away by how well each group under­stood our busi­ness. The cre­ative think­ing was amaz­ing-and very help­ful: We’ve already used some of the ideas from the class in a full page ad in Noise Mag­a­zine we’re rolling out a sec­ond ad in Metronome Mag­a­zine. Our thanks to Emer­son, Pro­fes­sor Raveis and  the mem­bers of the Con­sumer Behav­ior class for a ter­rif­ic job! ”